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Pharmaceutical

Breakthrough In Pharmaceutical Marketing:  New Promotional Products that Comply with the Latest Regulations

 

Looking for a cost effective way to get brand recognition, brand remembrance and brand adoption? For many pharmaceutical companies it’s not as easy as it used to be.

Remember the days when you could be creative with promotional products -- even a little bit fun… and certainly memorable?

That was when the top 22 pharmaceutical companies in Australia adhered to a sound code of conduct under Medicines Australia. Over the years the code was reviewed 12 times to ensure standards remained beyond reproach.

But then the government overreacted with unnecessarily strict regulations. Their knee-jerk reaction put a complete stop to most promotional products in pharmaceutical marketing.  Or so it seemed.

 

The New Era of Pharmaceutical Promotional Products

As government regulation tightened, most pharmaceutical companies abandoned promotional products altogether. But with the help of Brand Promotions, some discovered a new way to differentiate their brand through promotional products - even in this heavily regulated area.

You see there is a way to use promotional products to remind doctors to recommend your brand. And there is a way to be the brand that patients choose. But you have to know what you can and cannot do.

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Do You Make These Mistakes In Promotional Product Marketing?

    • Do you know what you absolutely must NOT include on a promotional product (but what you CAN include that is even more valuable)?
    • Do you know the type of promotional product that both doctors and patients love (and totally comply with current regulations)?
    • Do you know how to get your logo displayed prominently on the desk of every doctor in your area of specialty?

The team at Brand Promotions have been experts in Pharmaceutical Marketing for more than 30 years. We have evolved with the changing legislation and are specialists at marketing through patient education -- providing doctors in 54 countries and 24 languages with educational tools that promote significant pharmaceutical brands.

brand-abbvie-patient-packOne of our recent innovations is the ‘Patient Compliance Pack’. This unique promotional product is handy for patients, provides valuable patient education, and promotes the values of the pharmaceutical brand… all while complying with current regulations.

<<Click Here to learn how we helped Abbvie build customer loyalty and retention>>

 

 

 

 

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Another example of compliant promotion is our educational products. This stunning model for Astigmatism is a valuable teaching tool for Optometrists. It establishes our client as a leader in contact lenses. And makes it natural for a doctor to recommend the treatment.

Brand Promotions has developed innovative promotional products to help Pharmaceutical companies… 

    • Obtain appointments with busy doctors
    • Educate and remind doctors about their brand and products
    • Provide doctors with an easy way to recommend their brand
    • Facilitate patient adoption of your brand
    • Secure shelf space in national pharmacy chains
    • And increase sales and profits in competitive markets 

To see a range of innovative promotional product ideas and find out more about how Brand Promotions can help you grow your brand and increase sales – while complying with current regulations – visit our dedicated Pharmaceutical Marketing Website www.brandpharma.com.au or call 02 9313 8844.